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Founded in the coolest little capital, Wellington, New Zealand, our venture began with two cavoodles and not finding locally sourced products for our everyday use. So, we embarked on creating our own products to share with our FurFrienz.

Meet mum and pop, the do it all'ers. Milo (Mr peachy) and Skye (Miss tri-colour) the face of the business, models and superstars. They're also quality control and pick me uppers when things get tough. 

From the start, offering functional and practical clothing to match the elements - rain, cold and snow was our focus. So we created:

  • Breathable and durable dog EVERYDAY coats, URBAN tankies, LIFESTYLE jumpers and ADVENTURE jump suits made from quality water repellent fleece.

  • We also created enrichment toys such as the dog snuffle mat to slow down fast eaters and rope toys to enrich and encourage a bond.  

  • This flowed into offering snoods to keep long ears out of food bowls and scarves for chilly morning walks or just to look cool.


Our journey continues to this day introducing new products (for grooming and treats) that help create an everlasting bond with your best mate.

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